Best Ways To Improve Your E-Commerce Conversions

 

Having a good product or service is your best bet for running a successful online store. But it is not that sufficient, the way of presenting your product and the customer services are also one of the most important factors.

Here are your design tips We've found particularly helpful when trying to optimize an online store with increased sales numbers in mind.

1. Clear Navigation:

One of the initiatives that you can take to improve your conversions is optimizing navigation of your online store. When the navigation menu appears and how it looks plays a major role in how your potential customers enjoy their on site experience. For instance, the primary navigation should always be highly visible and in a predictable place.

NOTICE: Do Not Confuse your Customers with Cluttered Navigation.

2. Featured Items:

Organized navigational options is a good thing but it is not much enough to draw customers attention on your website. That's why it is important to feature some items on your home page to draw more and more visitors to the website and increase your sales.

3. Reviews:

Enabling product reviews from customers provides shoppers with a sense of comfort. They feel like they can trust you because you allow the opinion of previous customers to be displayed on your site. So it is very much recommended for you to add review section in your web design.

4. Use Widgets:

We should proper widgets to display things like "Recently viewed items' or 'Related items' or 'Products you may like'. This helps user take a quick decision particularly when they are confused about buying a product for someone else.

5. Product Images:

Using high-quality images for your products is a must. It is the images, which will help users decide whether of not to buy a particular product. Therefore, you must use high-resolution images of products taken at different angles, which will give them a better idea about the product.

Article Source: http://ishopify.net/blogs/news/29392001-best-ways-to-improve-your-e-commerce-conversions